Gartner Market Guide for Cloud Backup

According to Gartner®, more than 65% of cloud backup operations are currently performed using cloud hyperscaler-provided native tools. While these tools provide a basic safety net, they create a fragmented environment for organizations operating in multiple clouds.

AvePoint believes we were recognized by Gartner in this report[NC2] based on our ability to help customers and partners:

• Eliminate Multicloud Silos: Replace fragmented native tools with a single, unified backup strategy across AWS, Azure, and GCP.
• Restore Data Instantly: Go beyond "all-or-nothing" recovery with granular, object-level restores that minimize business downtime.
• Control Hidden Costs: Gain full transparency into backup expenses, including often-overlooked API, compute, and transaction fees.

*Gartner, “Market Guide for Cloud Backup,” Michael Hoeck, Sankalp Rastogi, 7 January 2026. Gartner is a trademark of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.