Market Guide for Backup as a Service

2023 Gartner® Definition of BaaS and List of Representative Vendors

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Market guide for backup as a service

Discover why and how the BaaS landscape is changing.

The need for Backup as a Service in 2023 is greater than ever before with a steady increase in ransomware attacks and a larger need for companies to protect data in SaaS applications. In the recent Gartner Market Guide for Backup as a Service, AvePoint was recognized as a Representative Vendor.

This new report, we believe, emphasizes why protecting your organization against data loss, meeting compliance, productivity, and business continuity requirements are key concerns for enterprises today, and how leading BaaS vendors implement such concerns into their data protection offerings.

Sneak Peek: According to Gartner, BaaS providers deliver data protection as a service by hosting the backup software and the primary backup repository in privately operated or public cloud data centers. I&O leaders focused on infrastructure, operations, and cloud management must:

  • “Select BaaS providers that can protect all the workloads they need to protect, such as on-premises VMs, databases, files, public cloud IaaS, and SaaS workloads. If possible, pick the solution that offers the broadest support for the workloads that need protecting, rather than using multiple point solutions to address different workloads."
  • For backup of on-premises workloads, select BaaS providers that can store a local copy of backup data in order to reduce RTO and minimize bandwidth costs.
  • Analyze the impact of each provider’s pricing model on the TCO before selecting a BaaS provider.”



*Gartner, “Market Guide for Backup as a Service”, Nik Simpson, Jason Donham, Michael Hoek, 19 June 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

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