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Data Privacy Day 2023: How Significant Change Can Disrupt Work and Life Significantly

January 28th is Data Privacy Day, an annual event dedicated to raising awareness about the importance of protecting personal information. In today’s digital age – one where we are seeing transformational changes in the way we access, consume and interact with information every day – data privacy has become a critical issue as more and more of our personal information is being collected, stored and shared online. 

The issue facing individuals on a regular basis is also affecting businesses. Identity is quickly becoming the new perimeter in today’s digital age. The traditional concept of a perimeter, in which a physical boundary is used to protect an organization’s assets, is no longer sufficient in the face of today’s cyber threats. Instead, organizations must now focus on securing the identities of their employees, customers and partners to protect their sensitive data and systems. There are two reasons why identity has become the new perimeter: 

  1. We’re in the midst of increasing use of cloud-based services and remote work. With employees accessing company resources from anywhere and on any device, it’s no longer possible to rely on a physical perimeter to keep the bad actors out. 
  2. We’re seeing a precipitous rise of advanced threats and attacks affecting everyone. Cybercriminals are becoming more sophisticated in their methods by using techniques such as phishing and social engineering to steal identities and gain access to sensitive systems. 

cybersecurity trends

With great technological innovation comes great responsibility 

Let’s dive into one of the most talked about technological innovations today – artificial intelligence (AI). AI chatbots are becoming increasingly sophisticated in their ability to mimic human behavior and communication. These chatbots use natural language processing and machine learning to engage in conversations with users, making it difficult for them to distinguish between a human and a machine. 

While this has great promise in fields such as customer service, they also post significant cybersecurity risks including: 

  • Phishing Scams: AI chatbots can be used to trick users into giving away sensitive information, such as login credentials or financial information, through phishing scams or social engineering attacks. Have you received a text message from your CEO lately asking you to drop everything and buy an Amazon gift card? 
  • Malware Distribution: Chatbots can be used to distribute malware or other malicious software. For example, a chatbot can be programmed to send a message to users with a link to a malicious website or an attachment with malware. Once the user clicks on the link or opens the attachment, their device becomes infected. 
  • Unauthorized Access: Chatbots can be used to infiltrate a company’s network or systems. For example, a chatbot can be programmed to try multiple login attempts with different credentials to gain access to sensitive data or systems. 
  • Chatbot’s Own Vulnerabilities: Chatbots can be vulnerable to attacks themselves, such as SQL injection attacks or other types of vulnerabilities, which could allow an attacker to take control of the chatbot and use it to distribute malware or steal sensitive information. 
  • False Information: Chatbots can also spread misinformation or false information, which can be dangerous especially when used in the context of disinformation campaigns, political manipulation and spreading conspiracy theories. 

Looking ahead 

So, what can we do – both as individuals and businesses – to make sure we are safely taking advantage of the technology at our fingertips today? 

For individuals, be mindful of the apps and websites that you use. Before sharing any personal information, be sure to read the privacy policy and understand what types of information will be collected and how it will be used. You can also take steps to limit the amount of personal information that you share online by using pseudonyms or anonymous accounts.

Another important aspect of data privacy is keeping your devices and online accounts secure. This includes using strong passwords and two-factor authentication, as well as regularly updating your software and anti-virus programs. Additionally, it is important to be vigilant about phishing scams and other types of online fraud. Be wary of unsolicited emails or messages asking for personal information and never click on links or download attachments from unknown sources. 

For organizations, implement robust identity and access management (IAM) systems – including multi-factor authentication, passwordless login, and biometric authentication – to ensure that only authorized individuals have access to sensitive data and systems. Regularly monitor and review access logs and have policies and procedures in place to quickly detect and respond to suspicious activity. Educate your employees about the importance of data privacy and cybersecurity.  

what is zero trust

Data Privacy Day is an important reminder that our personal information is valuable and should be protected. As individuals, we can take steps to limit the amount of personal information that we share online, keep our devices and accounts secure, and be vigilant about scams. By being aware of these issues, we can help ensure that our personal information stays safe and secure. By focusing on identity, organizations can better protect themselves against these types of attacks and ensure that only authorized individuals have access to their data and systems. 


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Dana S.
Dana S.
Dana Louise Simberkoff is the Chief Risk, Privacy and Information Security Officer at AvePoint. She is responsible for AvePoint’s privacy, data protection, and security programs. She manages a global team of subject matter experts that provide executive level consulting, research, and analytical support on current and upcoming industry trends, technology, standards, best practices, concepts, and solutions for risk management and compliance. Ms. Simberkoff is responsible for maintaining relationships with executive management and multiple constituencies both internal and external to the corporation, providing guidance on product direction, technology enhancements, customer challenges, and market opportunities. Ms. Simberkoff has led speaking sessions at data privacy and security events around the globe. She was featured in Forbes, writes a monthly column for CMSWire, and was highlighted in the CSO Online list of “12 Amazing Women in Security”. She is a current member of the Women Leading Privacy Advisory Board and a past member of the Education Advisory Board for the International Association of Privacy Professionals (IAPP). Ms. Simberkoff holds a BA from Dartmouth College and a JD from Suffolk University Law School. LinkedIn: www.linkedin.com/in/danalouisesimberkoff/en Twitter: http://www.twitter.com/danalouise

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