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5 Creative Ways Businesses Should Use AI in 2023

Microsoft’s announcement to extend their partnership with Open AI, the company behind ChatGPT, as well as Google’s launch of its own Artificial Intelligence (AI) chatbot, Bard, has sparked discussions around how generative AI can modernize and transform our work.

However, less press has been given to other critical reasons – and use cases – why businesses should invest in AI.  

Only 35% of companies today are using AI in their businesses, despite the fact that AI has proven to increase efficiency and boost productivity. In fact, 42% of organizations say they’re investing in AI to reduce costs and automate processes.   

As the discussions now revolve around AI enabling digital transformation, here are five ways AvePoint leverages AI to drive innovation in our own business as well as for our customers: 

1. Transform your sales training program

Sales training is a rigorous process involving multiple stages on different platforms. How do you measure a new sales employee’s readiness? 

You can create a more holistic call performance metrics program by leveraging AI with Microsoft’s capability to record product tests and mock calls. 

For example, AI can help enhance Microsoft’s speech-to-text capability so sales mentors can access and monitor their team members’ calls — both the call recording and transcript. You can even increase efficiency with AI by letting it summarize the essential parts of the call as well as track speech tones. 

Going further, you can let AI create analytics and insights so your sales teams can track the progress of their members. This way, you can start enabling a consistent and quality standard of calls and begin creating strategies to improve your sales processes along the way. 

2. Enforce anti-cheat capabilities for digital exams 

The 92% accelerated growth of hybrid learners caused by COVID-19 propelled higher standards for online learning. For educational institutions, Learning Management Systems (LMS) have been beneficial in implementing an effective and impactful modern learning experience. 

However, there’s still the challenge of increased cheating incidents with online assessments. How can you enable anti-cheating capabilities for digital exams on top of your already diverse online learning systems? 

AI can help. MaivenPoint Examena, for example, utilizes AI to empower anti-cheating in digital exams by monitoring eye movements and using voice detectors. Examena users could deliver a secure testing experience through these capabilities for educators and students alike.   

3. Implement secure data management that unlocks productivity 

For highly regulated industries – such as government, financial, and healthcare services – accuracy is essential. There is plenty of opportunity for these sectors to use technology to improve end-user experience and make their processes more efficient. 

How do they start innovating when there’s a looming challenge of keeping security intact?  

Read: Why Managing Integrity is Vital to Information Management

Organizations can improve their document management systems by letting AI automatically classify documents by label, helping reduce manual work in populating document properties. AI also works with documents’ permission settings and sensitivity labels to ensure security when filing, organizing, and surfacing data. 

At AvePoint, our virtual chatbot, AVA, is built on Microsoft Teams to help end users easily find lost data by letting AI automatically navigate through your Microsoft environment (OneDrive, Outlook, etc.), indexing files, and ultimately surfacing them right in Teams. All throughout, AVA considers user permissions and sensitivity labels to ensure only the right users are accessing the correct file. 

4. Personalize customer service  

In today’s standard of customer service, personalized experience is critical. Many businesses have found the value of using AI to enhance their customers’ experience in their online shops by tracking their behavior patterns and providing personalized products, content, or activity recommendations. 

There are other use cases for AI to enhance your customer service experience, such as empowering query management. Website chatbots are one typical example of this. But if you want to dive deeper, you can even do case-type classifications to automate directing queries to the right team.  


For example, if a customer sends an email to your company, AI can automatically forward that email to the right department team that could address the concern — Product, Sales, Marketing, and so on. This makes providing a personalized and faster response to customer or partner queries easier.  

5. Enforce better security capabilities 

Despite many data protection solutions in the market today, one in five organizations still cite security as one of their top challenges.  

For financial institutions, this is a major problem that needs to be resolved — and AI can introduce capabilities to help, such as ransomware detection and anti-fraud features.  

For example, AvePoint launched a digital platform for a financial regulatory authority in Singapore that leverages AI to monitor anti-corruption by analyzing data sources from banks, employee behaviors, transactions, and as accounts, all while protecting client privacy and ensuring data security. 

Have AI-inspired business innovation needs? 

The true power of AI rests in how you utilize it to solve your business needs. If you have the imagination for it, you can start building on it — and third-party AI solutions providers will be your partners in solving your business problems creatively. 

Have a specific business innovation need and think AI can solve it? Talk with our experts today and make creative AI capabilities happen: Contact AvePoint today.

Sherian Batallones
Sherian Batallones
Sherian Batallones is a Content Marketing Specialist at AvePoint, covering AvePoint and Microsoft solutions, including SaaS management, governance, backup, and data management. She believes organizations can scale their cloud management, collaboration, and security by finding the right digital transformation technology and partner.

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