Trendy fashion? Check.
Sleek backdrops and mood music? Check.
Aspirational vibes? Check.
You may think I’m describing scenes from this year’s New York Fashion Week, which concludes today. But I’m talking about a different trend more befitting to your home office than the runway: the modern digital workplace.
At first glance, couture and organizational collaboration might seem worlds apart. But it’s their many common threads that inspired our new advertisement and campaign, #SaaSInStyle, which shows that there’s nothing more fashionable than smart, secure data management solutions.
Think about it: The right clothing offers protection from the elements, it’s often purpose-built, and it can make a statement about who you are and what you stand for.
The ad features confident individuals and a stark landscape set in Tenerife, Spain. Punctuated by voiceover, it highlights the greatest assets of AvePoint’s Confidence SaaS platform: productivity, security, and transformation.
In fashion and in work, these hallmarks have big value. And while our ad is abstract, your digital workspace doesn’t need to be. Consider the hallmarks of the AvePoint solutions collection to stitch together a stunning ensemble.
The Digital Workplace Is Not a Fad, It’s a Lifestyle
Fashion has been around for centuries, and it’s constantly evolving. Software-as-a-Service (or SaaS) solutions have taken on new and critical roles in recent months. As hybrid and remote workplaces take shape for the long term, it’s clear that this technology is not going out of style.
In fact, a 2021 Gartner survey showed a 44% rise in employees’ use of collaboration tools since 2019, and it predicts organizational spending on SaaS will total $172 billion this year (that’s about one-third of the $480 billion total they’re expected to spend on public cloud services).
The skyrocketing growth of Microsoft Teams is a prime example. More than 270 million people use Teams each month to collaborate; that’s nearly four times the number released in April 2020 in the early days of the pandemic.
As the market grows and evolves, think of SaaS and data management providers like AvePoint as a trusted stylist. We offer complementary solutions to help organizations manage performance, availability, and security of these indispensable platforms — including Microsoft 365, Google Workspace, and Salesforce — so your people and data are always properly outfitted.
You Can Design Your Collaboration Ensemble with a Signature Flair
Unless you’re buying off the rack, no two pieces are the same. And everyone, no matter their taste or budget, accessorizes their look differently.
At AvePoint, we offer a variety of solutions — including migration, backup, and license management — to mix and match to best suit your needs. Together, these pieces make up your digital collaboration ensemble, and they’re essential to avoiding scenarios that are far more than a faux pas.
No business wants to deal with (or suffer from) sprawl, data loss, noncompliance, and accidental exposure, among many other points of concern. Taking a risk might be considered bold when it comes to fashion, but it’s never a good look for cybersecurity or productivity.
AvePoint Designs Solutions for Everyday Wear
Our commercial might be filled with striking visuals, but we know that fashion is more than what we see in popular culture. For most of us, it’s about personality, versatility, and function.
That’s why AvePoint solutions keep human needs at the core to help your business support continuity, visibility, and sustainable growth. Our solutions are designed to automate, simplify, and reduce risk.
In other words, they’re intuitive, to be used without thinking, just like a go-to sweatshirt, a comfortable dress shoe, or trusty winter coat.
With customizable parameters and self-service functions that take the burden off IT admins, our solutions are also user-friendly. After all, what’s more chic than employees using collaboration tools safely and effectively?
Fashion Never Rests, and Neither Do We
In fashion, it’s called avant-garde. In our world, it’s cutting edge innovation. Remember when we used to have to purchase and install a new solution from a CD-ROM or floppy disk? If you don’t, that’s because we are continuously improving.
Fashion trendsetters are always looking for the next big thing, and our digital trendsetters are too. AvePoint’s technologists, executing on a strategy driven by customer success, are consistently innovating to address customer needs and respond to market shifts faster than our peers.
Whatever the challenges of tomorrow might be, we will be there to meet them. Our dedicated global teams are prepared to give your digital workspace the makeover it deserves — with guidance, protection, and peace of mind that will never go out of style.
Check out the AvePoint look book to discover what digital trend fits your style.