Better Together: Improved AvePoint Partner Program Drives Value for Partners 

Post Date: 02/06/2023
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When we conceptualized the AvePoint Partner Program, the core was a “Better Together” model. The goal was for our products and your services, when brought together, to create impactful, comprehensive solutions that meet a wide array of customer requirements.  

Now, a year and a half since its launch, AvePoint Partner Program has 3500 partners across the globe – and growing! With each new partnership, we are progressively moving toward fulfilling our Better Together partner model. 

As the program continues to grow, it’s our goal to ensure it continues to deliver the most value for our partners as possible. To do this, we are significantly updating the Partner Program to drive more growth for our partners’ businesses.   

Update Summary  

1. New Partner Tier/ New Discounts & Rebate Model 

The AvePoint Partner Program is now divided into three tiers of support. All registered partners are considered Authorized Partners. Managed Providers are the partners that meet complex needs of their customers with AvePoint technology. Invested Partners push the limits of their partnership with AvePoint, building dedicated practices to provide holistic solutions and becoming evangelists for AvePoint technology.

AvePoint-Partner-Program benefits

As we remodeled the partner tiers, we’ve also improved the discounts and rebate rates. All partners are eligible for the updated rates effective on Feb 1st.

2. Launch of New Lead Sharing Platform 

When we say we want to help grow your business, we are serious. Starting the week of February 20th, our new lead sharing platform is available to all the invested partners. On the lead sharing platform, you can: 

i. Receive net new leads from AvePoint  

ii. Convert a lead into an opportunity  

iii. Easily track status on platform 

Contact your partner account manager to start discussing how you can leverage this new platform.

3. Modern UI and Easier Navigation 

A key component of our Partner Program is our Partner Portal. This portal contains everything you need to ensure success as an AvePoint Partner.  

We are making a major update to the portal’s UI! The new UI will be compatible with more browsers and load times will be much faster. All your existing certification and deal content will also be maintained. The changes will take effect the week of February 20th.  

Why You Should Care 

The market is prime for those in the technology consulting and service provider space. Experts expect demand for these services to continue to grow, with McKinsey predicting 85% of small and midsize enterprises intend to increase IT security spending, and Gartner predicting a 7.9% increase in spending toward IT services in 2023, among other increases in technology spending across the board.  

With the right tools in your toolbox, you’ll be able to take full advantage of this growing market. Even better – if you have a single tool, say a Swiss army knife of enterprise software that can do it all, you can solve your customers’ challenges of today and tomorrow 

AvePoint’s Partner Program sits at the heart of that industry trend to move from a single transaction model which offers limited in-and-out returns, to an ongoing, sustainable revenue stream, as a trusted advisor. With AvePoint on your team, you will easily meet your clients’ needs, grow your business, and deliver results. 

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What We Offer 

AvePoint offers an array of robust technologies that are centered on helping you build a business around securely managing your customers’ collaboration ecosystems. They range from access monitoring, backup, provisioning, and migration technologies. With AvePoint’s security and data protections solutions in your managed services portfolio, you can see up to 3x return on investment.  

We know our partners are here to do more than deliver AvePoint products. Our software enables numerous management and security services opportunities for our Managed Service Provider (MSP) partners as well as implementation, onboarding, and training opportunities for our Value-Added Reseller (VAR) partners. 

Because our partners have a lot on their plate, like being responsible for meeting the needs for many organizations, we’ve designed our program to be scalable, easy to use, and enable us to work as a true partner so you have what you need to grow your business. 

Don’t just take it from us – our partners are finding real value from AvePoint’s program.  

Eighty20 Solutions, an IT services and consulting company headquartered in Australia, says: “Our partnership with AvePoint means we can drive bespoke changes into the solution and input into the tool capabilities that complement our services. It has also allowed us to explore other products to co-market and provide mutually beneficial leads for both companies.” Hear more about their experience.  

driving value with partner program

If you’d like to learn more about the specific AvePoint offers and how you might position each with your customers, please click here. 

How to get started?  

If you are a current AvePoint partner, simply log into AvePoint Partner Portal to leverage the new features. 

If you have not yet registered as our partner, we’ve broken down how you can get started into three simple steps: 

      1. If you’d like to learn more about the AvePoint Partner Program, click here. 
      2. Click here to submit a partner application. After your application is approved, you will receive access to the AvePoint Partner Portal. 
      3. Once you have access to the AvePoint Partner Portal, we will schedule a kickoff meeting with you to discuss a go-to-market plan together! 

When we created the AvePoint Partner Program, our goal was for it to be collaborative and mutually beneficial to both AvePoint and our partners, driving growth and revenue for all. We still strive for this every day and look forward to seeing the program continue to grow and continue to drive value. If there are ways we can better partner together or meet your needs, please don’t hesitate to ask.  

If you have any questions or simply want to set up a quick meeting to get to know more? Email partner@avepoint.com to get started!  


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Sam Valme is Senior Director of Partner Experience at AvePoint, working out of our Arlington, Virginia office.

View all post by Sam Valme

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