
Strategy
Blog Author
Timothy Boettcher is a senior go-to-market and product marketing leader and Microsoft MVP for M365 Copilot, specializing in enterprise AI, data governance, and adoption strategy across global markets. He is known for translating complex technology into clear, trusted narratives that help leaders make confident decisions and drive responsible AI adoption at scale.
4 Posts



Gartner’s 2025 report reflects a noticeable shift in urgency, focus, and scope, particularly in light of how quickly GenAI usage has expanded over the past year.
