Senior Engineer, Website & GTM Systems

About AvePoint

AvePoint is the global leader in data protection, unifying data security, governance, and resilience to provide a trusted foundation for AI. More than 28,000 customers rely on the AvePoint Confidence Platform to secure, govern, and rapidly recover data across Microsoft, Google, Salesforce, and other cloud environments. With a single platform for lifecycle control, multicloud governance, and rapid recovery paired with clear ownership across the business, we prevent overexposure and sprawl, modernize legacy and fragmented data, and minimize data loss and interruption. Our global partner ecosystem includes approximately 6,000 MSPs, VARs, and SIs, and our solutions are available in over 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

About the Role 

AvePoint is looking for a technical, hands-on Senior Engineer to join Business Operations and serve as a lead developer within the GTM Engineering function. Approximately 30% of this role's time is dedicated to hands-on coding, scripting, integration development, and technical troubleshooting. The remaining 70% is dedicated to strategic technology planning, architecture ownership, and delivery execution across the GTM tech stack. 

This person will act as a trusted technical advisor to Marketing Operations & Technology leadership, translating business objectives into a prioritized technical roadmap while remaining close enough to the code and systems to build, debug, and validate solutions directly when needed. The role requires strong engineering judgment, hands-on technical depth, and the ability to move fluidly between strategic planning and direct execution across three mission-critical areas: website architecture, GTM infrastructure and data foundation. 

Key Responsibilities 

Hands-On Engineering (~30% of Time) 

• Build, test, and maintain integrations, scripts, and automations across the GTM tech stack. 

• Debug frontend tracking, tagging, and consent implementations directly in code and using browser developer tools. 

• Contribute code and technical fixes for website infrastructure, CMS integrations, and API-driven workflows. 

• Use AI-assisted development tools to accelerate troubleshooting, scripting, and integration development. 

• Validate technical designs through direct implementation and prototyping before handoff or scale-up. 

Strategic Technology Planning and Delivery (~70% of Time) 

Own GTM technical roadmap 

• Translate business objectives and innovation priorities into a multi-quarter technical roadmap across the tech stack and web platform. 

• Maintain AvePoint’s GTM architecture and integration strategy that improves scalability, measurement, and governance. 

Support web front-end and back-end infrastructure   

• Maintain the health, performance, availability, and security of global web properties supporting the GTM stack across CDN, cloud, and application infrastructure. 

• Partner with Engineering and DevOps to improve observability, deployment reliability, uptime, and performance optimization across marketing web platforms. 

• Develop and maintain custom Craft CMS modules and plugins to extend content workflows, integrations, and site functionality beyond out-of-the-box capabilities. 

• Oversee incident response processes and operational readiness for deployments, DNS, SSL/TLS, caching, CDN routing, and platform availability. 

Own technical planning and delivery  

• Provide technical delivery guidance and draft technical requirements as senior technical contributor.   

• Implement SCRUM practices to increase delivery speed and predictability. 

Support data infrastructure and measurement foundations 

• Own strategy and governance for marketing and GTM data platforms, pipelines, event collection, and identity alignment across systems, from first touch to lifecycle. 

Support compliance, privacy, and security by design 

• Architect global consent logic and privacy orchestration, including cookie compliance platforms such as Osano, while protecting measurement and data integrity. 

Job Requirements 

Engineering Delivery  

• Proven experience as a senior technical contributor owning delivery outcomes, including roadmap planning, dependency management, risk mitigation, and stakeholder alignment. 

• Strong operational execution with SCRUM-based delivery, sprint planning, and measurable throughput improvements. 

• Comfortable operating as both a technical business partner able to direct technical strategy and personally execute hands-on engineering work. 

Cloud, Infrastructure, and Web Platform 

• Familiarity with modern website infrastructure and cloud platforms such as Microsoft Azure, including CDN, networking, Kubernetes, DNS, and web application delivery concepts. 

• Solid grounding in cloud architecture and web delivery (CDN, DNS, SSL/TLS, caching) plus event-driven, serverless, and API integration patterns. 

• Proven track record designing and delivering large-scale web applications with a focus on reliability, performance, security, and cost efficiency. 

Application & Languages 

• Languages: JavaScript, TypeScript, HTML, CSS, SQL, Python  

• GTM Applications and Platforms: Craft CMS, React, Astro, Node.js, REST APIs, CRM, Marketing Automation, GraphQL, Redis, Microsoft Azure, GitHub/GitLab, Osano, Google Tag Manager, GA4, Postman, Zapier/Make, Segment, BigQuery 

Headless CMS and Modern Frontend Architecture 

• Experience supporting headless CMS and modern frontend architectures such as Craft CMS, Astro, GraphQL APIs, SSR/ISR rendering models, and API-driven content delivery. 

DevOps, CI/CD, and Deployment 

• Working knowledge of CI/CD workflows, Git-based development practices, and deployment tooling using platforms such as GitLab or GitHub. 

Caching, Automation, and Performance 

• Understanding of caching strategies, webhook-driven automation, CDN cache invalidation, and Redis-based application caching. 

Website Cookie Compliance 

• Privacy orchestration experience with the ability to architect global consent for website cookie compliance software such as Osano, TrustArc, or OneTrust. 

AI-Assisted Development 

• Ability to use AI-assisted development tools such as GitHub Copilot or Google AI Studio to accelerate troubleshooting, scripting, automation, and integration development. 

Foundational Technical Literacy 

• Web fundamentals: understands what HTML, CSS, and DOM elements are, enough to guide an AI tool to scrape or modify them. 

• API logic: understands REST APIs and JSON structures, and how to use tools such as Postman, Zapier, or Make. 

• Data literacy: basic SQL knowledge to query data in tools such as Segment or BigQuery.