Why Backup & Restore Are Essential to Growing Your Business

Post Date: 07/07/2022
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There’s a ton of opportunity for partners to build compelling products and services based on AvePoint’s technology, so in this four-part series we’re going to focus on our new Grow Your Business partner campaign.

For part two of this P2PNow series, we’re focusing on backing up and restoring data. We drill down into why Cloud Backup is so comprehensive compared to Microsoft 365’s native capabilities, including options to back up data multiple times per day and chatbot integration. Watch the session below or read on for a full transcript!


Christian: Welcome to the second video in a four-part series on how AvePoint partners can grow their business.

Sam: As I mentioned last time, since the launch of our partner program in July of 2021, AvePoint has been developing and publishing content and, through our partner portal, tools and guidance to help our partners add to existing business activities, or even to develop new revenue streams. 

Christian: There is a tremendous opportunity for new and existing partners to build solutions and services around AvePoint technology, and the goal of this four-part series-within-a-series is to outline the four major pillars of our Grow Your Business partner campaign.

Sam: The focus for this segment is Backup and Restore, which has been a core aspect of AvePoint’s business since its inception. In fact, I believe we may be the first company to offer backup and restore capabilities for SharePoint, going back more than two decades.

Christian: The rush to cloud has triggered an increase in ransomware attacks, permissions fiascos, and user errors. For MSPs in this modern era, especially with so much focus on collaboration security, having a backup and restore option should be part of your core service offerings.

Cloud Backup is designed to accommodate the latest Microsoft APIs and to handle granular rollbacks (including Teams chats, groups, and Planner). It can also perform point-in-time restores using a simple calendar-based interface.

With AvePoint, backups are performed four times daily. Cloud Backup’s detailed reporting capabilities allow IT teams to address any issues that arise during the process, and self-service tools (delegated administration and the Ava chatbot) allow users to assist themselves, if desired.

Sam: Doesn’t Azure provide some level of backup for all Microsoft workloads? And don’t Google and Salesforce offer similar capabilities?

Christian: They do offer basic backup, but not at the granular level that AvePoint provides. And you’re also at the mercy of Microsoft support’s timelines. The major analyst firms, like Gartner, recommend businesses have 3rd party backup. Even Microsoft now promotes vendor solutions like AvePoint for more granular control over your backup & restore, and to build more confidence in your business continuity planning.

Sam: For an essential aspect of an MSPs offerings, AvePoint makes it really easy to partner. As with our other offerings, we have a ton of content and expertise in this area to help our partners quickly develop sales and marketing materials and campaigns to launch (or re-launch) a backup & restore offering.

Christian: And it all begins by joining the AvePoint partner program, which you can join by going to www.avepoint.com/partners and signing up today, and then reaching out to your partner manager to start building your success plan.

Keep up with P2PNow and all of our series by subscribing to our blog.

An Office Apps & Services MVP and Microsoft Regional Director, Christian Buckley is an internationally recognized author and speaker and runs the community-focused CollabTalk blog, podcast, and tweetjam series.

View all posts by Christian Buckley

Sam Valme is Senior Director of Partner Experience at AvePoint, working out of our Arlington, Virginia office.

View all posts by Sam Valme

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