How Should You Align Your Marketing Strategies with AvePoint?

Post Date: 04/28/2022
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There are many reasons to partner with AvePoint. As one of the most recognized brands within the Microsoft ecosystem, we’re constantly looking for ways to align our marketing strategies with our partners.

In this episode of P2PNow, we discuss why we’re investing more than ever into partnerships and how we’re aligning our product roadmap with our leading partners. Feel free to watch the video or read the full transcript below!


Christian: The question for this episode is “How should I align marketing strategies with AvePoint?”

Sam: This is one of the most fundamental aspects of any partner program. AvePoint has one of the most recognized brands within the Microsoft ecosystem, and as we expand our product portfolio across cloud platforms as a company, we’re investing heavily in new markets AND in new partnerships.

Christian: And there are a number of ways that we align our marketing strategies with our partners. For starters, we are constantly aligning our product roadmap and co-selling motions with Microsoft and other leading partners.

As one of the largest global co-sell partners, AvePoint is one of the largest Azure consumption partners in the world and a five-time winner of the Microsoft Partner of the Year award.

Sam: As AvePoint continues to grow, we recognize that we cannot achieve our goals without our partners. This is why we are investing so heavily in the channel.

Christian: As partners go through our onboarding process, we guide them through a detailed program to help them maximize the full economic opportunity in partnering with AvePoint.

Sam: Having helped build and launch this program, that’s certainly something I can speak to. On our Partner program overview page, prospective partners can find a number of helpful assets to help them get started, This includes a PDF program overview, an on-demand webinar detailing our program and, once registered, a detailed guide to walk you through the benefits of our program.

Christian: As partners are onboarded, they’re able to access and utilize a number of white label and co-branded marketing assets to help them build out their own product and service offerings. As the partnership progresses, there will also be opportunities to create new joint marketing assets.

Sam: We have one of the best marketing and branding teams in our industry. I’m constantly amazed at the quality of our content and materials.

Christian: We are also willing to work closely with our partners to align with their marketing campaigns. Partnering on content, webinars, email campaigns, and more.

And one other thing: as you know, I manage the AvePoint Community Champions program. There are opportunities for a select few of our partners to also join this program and further build out their personal and company brands.

Sam: Overall, AvePoint is an excellent marketing partner with a number of ways that we can align with our partners.

Christian: That is true. We’re always excited to talk with motivated partners about new marketing opportunities. The first step, as always, is to register as a partner.

Sam: Great point. If you have not already done so, be sure to join AvePoint’s Partner Program by going to

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An Office Apps & Services MVP and Microsoft Regional Director, Christian Buckley is an internationally recognized author and speaker and runs the community-focused CollabTalk blog, podcast, and tweetjam series.

View all posts by Christian Buckley

Sam Valme is Senior Director of Partner Experience at AvePoint, working out of our Arlington, Virginia office.

View all posts by Sam Valme
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