Saturday, April 20, 2024
HomeMSP & ChannelExpand Your MSP Service Offerings with AvePoint's New Copilot for Microsoft 365 GTM Kit

Expand Your MSP Service Offerings with AvePoint’s New Copilot for Microsoft 365 GTM Kit

Artificial intelligence is taking the world by storm, and small businesses are no exception. In fact, recent research shows that more than half of small business owners (56%) believe their businesses could benefit from AI solutions to improve efficiency and streamline operations. With Copilot for Microsoft 365, small businesses now have an accessible way to leverage the transformative power of AI in their day-to-day operations.  

This presents a prime opportunity for managed service providers (MSPs) to build a new service offering around preparing, securing, and optimizing Copilot, helping their customers take advantage of the AI boom and drive critical efficiencies. And now, it’s as easy as ever to build your Copilot service stream by not only leveraging AvePoint solutions but also activating them through our easy-to-use go-to-market toolkit, exclusively available for AvePoint Partners.

In this blog, we’ll explore how our GTM kit can help you generate new business and position your MSP as a leader in the industry.

Introducing AvePoint Campaign in a Box Kit

At AvePoint, we understand that MSPs play a critical role in delivering innovative solutions to their clients and driving digital transformation in small businesses. In fact, half of SMBs expect technology partners to proactively suggest new technologies. However, we also recognize that MSPs may struggle to effectively market their services, especially in the rapidly evolving field of AI and Microsoft 365.

That’s why we’ve developed our Campaign in a Box Kit — a comprehensive and easy-to-use framework to help MSPs build successful service practices, drive revenue growth, and have better conversations with their clients. Our goal is to empower MSPs to embrace innovation, empower their clients, and take their managed services to new heights.

Our Copilot for Microsoft 365 Campaign in a Box is one such kit. It’s designed to help MSPs market and sell their Copilot services with ease, providing them with the tools and resources needed to build a robust service practice around Copilot for Microsoft 365. By following our step-by-step framework, MSPs can unlock service opportunities with AvePoint, differentiate their offerings in the market, and position themselves as leaders in the industry.

How AvePoint’s GTM Kit for Partners Can Propel MSP Success with Copilot for Microsoft 365

With the Copilot for Microsoft 365 kit, MSPs can help drive Copilot for Microsoft 365 adoption for their clients.

The kit provides MSPs with a step-by-step framework for building a successful Copilot service practice, as well as customizable marketing materials and sales enablement tools, to make it easy to get started, build your practice, and drive revenue growth with Copilot for Microsoft 365.

Here are some ways our GTM kit can propel MSP success:

1. Craft a Strategic Approach

Get more information on what it takes to prepare, secure, and optimize your customers’ data for Copilot for Microsoft 365 and define a strategy that unlocks service opportunities with AvePoint. From establishing robust data foundations to optimizing security and management, this step ensures a successful Copilot for Microsoft 365 implementation for your customers. Our solutions not only prepare your customers for Copilot but also pave the way for recurring service opportunities, enabling continuous enhancement and growing your practice.

2. Develop Your Knowledge

Empower your sales and technical teams to build or enhance the skills crucial for a successful roll out of Copilot for Microsoft 365. Resources such as Field Battle Cards, Walkthrough Demo Videos, and guides on accessing sample data and AvePoint Certification Programs are provided, allowing your teams to differentiate your Copilot for Microsoft 365 offering in the market.

AvePoints three step approach to Copilot

3. Implement and Go to Market

Transition your Copilot practice from concept to reality. Customize pre-built templates to raise awareness for your services, explore the Campaign Execution Guide to leverage various resources, and build a customer journey from awareness to closing deals. Our comprehensive Copilot for Microsoft 365 Pitch Deck provides the finishing touch to your marketing arsenal, ensuring you are well-equipped to make your Copilot services a resounding success in the market.

benefits of Copilot for Microsoft 365

With AvePoint solutions and exclusive go-to-market tools, our partners have all the resources needed to build a robust service practice around Copilot for Microsoft 365, ensuring effective sales conversations and fostering a thriving practice.

How to Access AvePoint’s Copilot GTM Kit

MSPs who are currently part of the AvePoint Partner Program can access the Copilot for Microsoft 365 Campaign in a Box Kit from within the Partner Portal. Simply login to and use the navigation to select Campaign in a Box.

Not a partner yet? No problem! It’s easy to sign-up to get access to the GTM kit as well as many other benefits of the AvePoint Partner Program! Learn more about the Partner Program or sign-up to get instant access to the kit.

Why All MSPs Can Offer Copilot for Microsoft 365 Services

Many MSPs may feel hesitant to offer Copilot for Microsoft 365 services, especially those who are new to the AI space. However, most MSPs are more prepared than they think; many MSPs have built their businesses on information management and governance, and these same skills apply to AI preparation and implementation.

At the foundation of any AI implementation lies data, and Copilot is no different, relying on data in Microsoft 365 to generate its output. As with any AI model, the quality of Copilot is directly proportional to the quality of the data it is trained on. What sets Copilot apart is its ability to access and pull information from anywhere it has permission to do so. This is what makes it so valuable; users don’t need to sift through hundreds of documents to get the information they need. However, it does respect privacy and security settings, making it critical to ensure appropriate access controls are in place.

This is where MSPs come in: you are experts in the inner workings of your clients’ tenants, making them well-equipped to handle the data strategy needed for Copilot services. Think of the many hours you may have spent establishing an information architecture, governance policies, or even a data tagging strategy, giving you a deep understanding of a typical business’s data landscape.

With this expertise and the new Copilot for Microsoft 365 Campaign in a Box kit, MSPs can confidently market and sell their Copilot services, regardless of their experience with AI. And by following AvePoint’s three-step approach to Copilot for Microsoft 365 deployment, MSPs can ensure successful implementation of Copilot for Microsoft 365 across their clients’ tenants.

Want to better understand Copilot for Microsoft 365? AvePoint has a great Copilot for Microsoft 101 webinar that can help get you started.  
Microsoft 365 Copilot 101 webinar

Join the AvePoint Partner Program

AvePoint is committed to helping our partners thrive, and the new Campaign in a Box kit is just one of our many offerings for our partners — from our Partner Locator, a comprehensive directory that provides a centralized hub for potential clients to find partners that can meet their needs, to our robust solution suite, which helps MSPs build a business around securely managing their customers’ collaboration ecosystems.

By becoming an AvePoint partner, MSPs can fuel their business growth and take advantage of our comprehensive solutions and services. Get started with the AvePoint Partner Program today.


Mamoona Akhgar
Mamoona Akhgar
Mamoona is a Product Marketing Manager at AvePoint. A data-driven storyteller, she is intrapreneurial with a determined approach to getting things done with a decade of hands-on, client- & partner-side experience with insights, stratecution, and revenue generation.

More Stories