Embrace the Shift: Become a Responsive Organization

I recently had the opportunity to author an article for CMSWire discussing how organizations can keep up with the hyperconnectivity of today’s society and employ social collaboration among their workforce. Unlike the Industrial Age of business where feedback was sparse, collecting data about customer needs and purchasing behavior is no longer the end of the process. There is a multitude of social platforms – such as Facebook, Twitter, and Yelp – that provides companies with continuous customer feedback, but companies must shift focus to also improve responsiveness to this feedback within the organization. This is where today’s social collaboration technologies have great value. In the article, I discuss three steps to integrate social collaboration platforms into the workplace and ensure they are effective. These steps include:

1. Gain Executive Buy-In: Executive buy-in and support is paramount for any successful enterprise initiative. It is critical for key stakeholders to understand the value social technologies can bring to the organization. Three relevant value propositions that you can bring to the attention of the C-Suite include increasing employee productivity; reducing operational, customer service and training costs; and attracting and retaining talent.
2. Map Business Value: An effective way for the rest of the organization to embrace social technologies is to map how these technologies can help with their day-to-day work. Beyond sending and receiving emails, consider elevating the use of social technologies to facilitate collaboration for geographically dispersed teams, enhance multichannel communications, and provide visibility into business-critical data.
3. Facilitate Sustainable Adoption: Facilitate lasting buy-in from your workforce with new tools that drive excitement among employees, tools that facilitate positive change, as well as a workforce that is empowered to use the tools and assist others in learning them.

To read more about how an organization can effectively implement social collaboration tools, please visit CMSWire. To learn how AvePoint can help organization transition into effective enterprise collaboration, please visit our website.