The Importance of Data Lifecycle Management in Effective AI Utilisation

As organisations increasingly rely on AI to enhance decision-making, optimise operations, and foster innovations, the need for comprehensive data management becomes paramount.
By the year 2028, it is anticipated that 394 zettabytes of data will be generated. Generative AI (GenAI), in particular, is poised to significantly amplify these data volumes because of its ability to create new content, simulate scenarios, and improve predictive analytics.
With the Singapore government’s plans to bolster AI adoption by working with 100 leading corporations, data explosion is inevitable. This presents both opportunities and challenges.
Imagine a healthcare provider using AI to predict patient readmissions, only to discover that their algorithm trained on outdated patient records led to erroneous assessments. Or consider a financial institution whose credit-scoring AI integrated duplicated customer data, resulting in skewed lending decisions that cost substantial regulatory fines.
To harness AI’s transformative potential while avoiding these pitfalls, organisations must incorporate data lifecycle management.
Data lifecycle management is about maintaining traceability and transparency throughout the data’s journey. From the moment data is created, it undergoes various transformations, storage, and usage phases, before it is finally disposed of. Each stage of this lifecycle must be managed to ensure utility and preserve data integrity.
By maintaining high standards throughout the data lifecycle, organisations can ensure that AI models are trained on accurate and relevant data, leading to better outcomes.
How Effective Data Lifecycle Management Transforms AI Performance
Proper data lifecycle management plays a crucial role in ensuring the effective utilisation of AI within organisations. By maintaining high standards throughout the data lifecycle, organisations can attain several key aspects that significantly impact AI performance and regulatory compliance.
High-Quality Data in the Digital Environment
Effective lifecycle management helps organisations maintain a digital environment free from redundant, outdated, and trivial (ROT) data. By ensuring that only up-to-date and relevant information is used, AI systems can operate with greater accuracy and reliability.
When AI models are trained on clean, relevant, and up-to-date data, their performance is greatly enhanced, making their predictions, analyses, and insights more precise and actionable.
Efficient Adherence to Regulatory Compliance
Ensuring adherence to data protection laws and regulations, such as Singapore’s Personal Data Protection Act (PDPA), is vital for organisations. Effective lifecycle management processes help organisations eliminate the need for cumbersome manual data audits. Automated data lifecycle management processes ensure that comprehensive records of data usage are maintained and disposal is done in a timely manner, which are essential for demonstrating compliance. It means that every piece of data is accounted for, monitored, and managed effectively throughout its journey — from creation to disposal. This not only helps in maintaining compliance but also optimises the overall data environment.
Effective Storage Optimisation
As data volumes grow exponentially, so does the cost of data storage. This makes lifecycle management more critical because it enables organisations to ensure that valuable storage resources are allocated only to relevant and up-to-date information, facilitating faster data processing and analysis. Efficient storage management also supports the scalability of AI initiatives, allowing organisations to handle increasing data volumes without compromising performance.

Build Your Data Lifecycle Strategy: 3 Critical Steps for AI Success
As effective AI results depend greatly on accurate, high-quality data, organisations must understand how they want to organise their data. The following steps can help ensure the proper implementation of your data organisation plan:
1. Automate Data Classification and Labeling
By implementing rigorous data classification and labeling processes upon the creation of data, organisations can implement archiving and deletion rules, only keeping necessary data in their workspace. This end-to-end visibility demonstrates how information flows through an organisation and into AI models. This improves the efficiency of AI systems, ensuring that data scans do not include duplicate or outdated data.

2. Implement Rules for Archiving and Deletion
Establishing clear rules for archiving and deletion is essential for maintaining a clean and efficient data environment. Organisations should develop policies that define the criteria for data retention and disposal, ensuring that only relevant and current information is kept. These rules help prevent the accumulation of ROT data, which can clutter the digital workspace and degrade AI performance.
3. Run Regular Audits
Effective data lifecycle management enables continuous auditing of data processes. Regular audits are essential in identifying areas for improvement and ensuring that the data handling practices continually evolve in response to the creation of new files and workspaces. Organisations must regularly monitor data storage, access controls, and data processing activities to identify potential vulnerabilities and inefficiencies, helping them to stay compliant with regulatory requirements and industry standards.
Comprehensive Data Lifecycle Management: Key to AI Success
As AI technologies continue to evolve at an unprecedented speed, organisations that master data lifecycle management will inevitably sharpen their competitive edge. This becomes increasingly crucial as data generation and processing escalate, particularly with the increased use of GenAI, which further amplifies data volumes within the digital environment.
Prioritising data lifecycle management can help organisations unlock the transformative potential of AI, by ensuring that AI systems operate with pristine and relevant data, organisations — laying a robust foundation for extracting accurate insights, achieving regulatory compliance, and optimising operations. On top of enhancing data quality, effective data lifecycle management also fortifies the integrity and reliability of AI outcomes.
This strategic focus on data integrity and lifecycle management positions organisations to harness the full capabilities of AI, ensuring sustained success in an increasingly data-driven world.
Explore how organisations like yours can integrate data lifecycle management into a holistic approach to effective AI utilisation. Download our eBook to get you started with the best data strategy for AI success.

Phoebe Magdirila is a Senior Content Marketing Specialist at AvePoint, covering SaaS management, backup, and governance. With a decade of technology journalism experience, Phoebe creates content to help businesses accelerate and manage their SaaS journey.