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3 Trends That Will Shape Business in 2015

A few weeks ago I shared with you the three lessons that we learned here at AvePoint in 2014. However, lessons learned are nothing if we don’t have our eyes set on what’s happening now that will directly impact our future.

In that vein, here are 3 trends I believe are going to shape our business in 2015:

  1. Dictionary.com got it wrong – “privacy” should have been the word of the year again in 2014, not “exposure”. Privacy will make another run for word of the year in 2015. I can’t think of a week-long period in which we haven’t heard about a data breach affecting tens of thousands, if not millions, of people. In 2014, Apple acknowledged its largest breach to-date, exposing iCloud documents, images, and other content of its users – including high-profile celebrities.  Code Spaces, a Software-as-a-Service (SaaS) provider which hosted and managed source-code for developers, was put out of business by an attacker who deleted the company’s data and backups. The now infamous attacks by alleged North Korean-sponsored hackers as well as a group of cyber vandals known as Lizard Squad on Sony and Microsoft closed out the year, temporarily cancelling the release of a major motion picture. More importantly, 2014 set the stage for a new era of cyber vandalism and proxy wars. We’re in a world that puts a high premium on sharing information quickly – 2015 will mark the year we put an even higher premium on making sure that information is protected from those who shouldn’t have access to it.
  2. Hyper-personalization in the consumer world will firmly establish itself in the enterprise software industry. People now expect the same experience with technology and software when they’re working as when they’re at home Instagram-ing photos of their children. What does this mean for enterprise software? Instead of only creating on-premises, extensive, customizable, feature-rich products – vendors will have to take advantage of the scalability of the cloud to create customized business applications that can dominate niche product areas, better known as Commercial off the Shelf (COTS) solutions. Businesses don’t want to take time trying to tweak and customize a product to fit their needs – in 2015, more than ever, that onus is being placed on vendors like ourselves. In response, we’ve already started rolling out Innovative Business Solutions to meet this need in public and private sectors alike.
  3. Enterprise software companies that can be agile and stay ahead of these disruptive trends will survive, behemoths will not. We’re seeing Microsoft morph itself into a cloud-first, mobile-first company. Hewlett-Packard split into two companies this past year – a PC company and an enterprise technology company. Others are calling for more breakups of mature technology stalwarts facing slower growth prospects and heated competition in a sluggish IT spending environment. Combine that with changes in buying behaviors among customers who prefer software-as-a-service, and the message is clear: Vendors have to race with the changes in technology or else be left behind by companies that can.

Between major media events and the continued evolution of how we engage with technology both on and off the clock, 2014 set the stage for what is to come this year. Privacy, personalization, and agility will shape 2015 not only for our business at AvePoint, but also for those around us as well.

What are some of the trends you expect to see take shape 2015? Let me know by leaving a comment below.

Dr. Tianyi Jiang (TJ) co-founded AvePoint in 2001 and has served as the organization's Chief Executive Officer since 2005. TJ is responsible for overall strategy and direction of AvePoint, which includes product innovation, investor relations, and business development. He is focused on delivering value to customers, partners, shareholders, and the AvePoint team, every day. A recipient of Ernst & Young’s Entrepreneur of the Year award in New Jersey in 2010, TJ received both B.S. and master’s in electrical and computer engineering from Cornell University, and a Master of Philosophy and PhD in Data Mining from Department of Information Systems, Operations Management, and Statistics, Stern School of Business, New York University.


  1. What do you think of “Paperlessness”. Receipts from coffee, burgers, pizza slices and tickets? Can we rid the world of these scraps before 2016? Can we make their purpose more efficient for the consumer?

    • the industry have been talking about paperless for more than a decade now. the reality is more complex that what change technology can help bring. even look at credit card chip and pin technology, a proven technology outside of US markets that will help solve much of today’s mass credit card/PII information theft problems in US, and yet still having a tough time with consumer/credit card company adoptions here. change management, overcome inertia, can be as important to innovation as new technology. at the same time, with technology, we walk a fine balance between making things more efficient for the consumer and the complete loss of privacy. is privacy truly dead in our fully connected future? I hope not…

  2. I would like seeing companies change with the times and demand. The Microsoft Strategy of cloud first, is great for brining smaller companies to have the fault tolerance of large datacenters and with a focus on software the hardware is less effort and support costs.

    • in the software industry, a year is an eternity; especially in our high disrupted space of enterprise collaboration and enterprise social. companies must evolve to stay relevant, to provide new services and solutions to help our customers address the challenges of today’s every more competitive and fast moving business environments. in AvePoint, our customers have that commitment.


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