Enhancing Your Personal Brand on LinkedIn


Did you know it takes 30 seconds (or less) to make and leave an impression? Your LinkedIn profile is a great way to leave a lasting impression with others and tell your very own professional story. So, make those 30 seconds count!

When creating or modifying your LinkedIn profile, consider the following:

  • Who are you? What do you want to be known for?
  • What sets you apart from others in your industry?
  • Who are you branding yourself to? Potential employers and/or connections within your industry and field?
  • What content will your audience want to see?

Keeping that in mind, here are 7 tips for completing your profile:

  1. Include a professional photo. According to LinkedIn data, adding a profile photo can lead to up to 21 times more profile views! Choose a high-resolution image (ideal size for LinkedIn is 400 x 400 pixels) and ensure your face takes up at least 60% of the frame. Choose the right expression and avoid distracting backgrounds.
  2. Add your location. Recruiters use the location filter when reaching out to candidates for jobs. It’s recommended to use a greater metropolitan area over a smaller city or suburb, so you are appearing in searches more frequently.
  3. Include basic contact information. At a minimum, add your email address as a way for others to reach out to you. It’s not recommended to include your personal cell phone number, however, a work number can be listed if appropriate in your role. If social media platforms are an element of your job, this can be a good place to include those. Note: you should only add social media handles if they are professional and relevant to your job or job search.
  4. Tell a story within your summary section. Share with your ideal audience(s) what you’ve done throughout your career, add your interests, and provide an explanation of what you can offer to an organization.
  5. Use keywords throughout your profile. These could be industry or job-specific keywords, platforms or technology you’re regularly using. The more keywords you use throughout various sections of your profile, the more you’ll pop up in others’ searches.
  6. Complete your experience & education sections. These sections should replicate your resume and include company names and/or universities you’ve attended, job titles, degrees, tenure, and brief descriptions for each.
  7. If applicable, add skills, volunteering experience, certifications and/or training. These sections add to your professional credibility. The more information you can provide, the better!

Once you’ve completed your profile, use the platform to connect with others! Below are 4 steps on getting more involved with your LinkedIn community:

  1. Learn and grow your skills. LinkedIn Learning is an excellent feature to gain new skills and you can add those completed courses directly into your profile.
  2. Post to your account. Whether you share your own article or repost someone else’s article, this will enhance your presence on the platform. You can weigh in on what’s going on in your field or share relevant content that pertains to your industry or job. If you’re uncomfortable writing your own posts, commenting is also a great way to engage with others.
  3. Join LinkedIn groups and follow influencers that are relevant and interesting to you. Groups on LinkedIn are a great way to find like-minded professionals within your industry. They’re also a great place to discuss industry topics in a more focused setting outside of regular feed posts.
  4. Use the platform consistently, not just while you are on the job hunt. Build your professional brand, presence, and network throughout your career by staying active on LinkedIn. This will ultimately make it easier to find a new role when the timing is right!

LinkedIn is an incredible platform to stay engaged with your industry and professional community. We hope these suggestions will help you to make a strong impression and strengthen your personal and professional brand. What else would you add to the tips and suggestions listed above?

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