Microsoft Worldwide Partner Conference (WPC) 2015 is nearly upon us! From July 12-16, members of the Microsoft partner ecosystem from around the globe will gather in sunny Orlando, FL to connect with one another to network, learn, plan, and align with Microsoft at the start of a brand new fiscal year.
AvePoint’s team will be out in full force at WPC, and we’ll be sharing much more about our presence and overall themes in the coming days. In the meantime, as you plan your event schedule, we encourage you to join the following sessions from our experts to learn best practices that will help you take advantage of social media for your business and much more.
Dux Raymond Sy, Chief Technology Officer, AvePoint Public Sector
- Tuesday, July 14, 2015 at 1-1:30 p.m. – “5 Time Saving Techniques That Can Elevate Your Social Media Engagement”
- Tuesday, July 14, 2015 at 2:30-3 p.m. – “When to Use What? How to Leverage Relevant Social Media Channels”
- Wednesday, July 15, 2015 at 2:30-3:30 p.m. – “Helping Public Sector Organizations Meet the Challenges in this New Digital Age”
Stephanie Geiger, Marketing Director, AvePoint Public Sector
- Tuesday, July 14, 2015 at 12:30-1 p.m. – “Turning Employees into Social Media Ambassadors”
To give you a sense of what to expect from their sessions, we asked Dux and Stephanie a few questions ahead of WPC.
Dux Raymond Sy
You’re each leading sessions on social media at WPC. Can you tell us what they’re about and what attendees can expect to take away from each session?
Dux Raymond Sy (DRS): My first session deals with the fact that there never seems to be enough time in the day to keep up with your engagement across social media in addition to everything else you already have to do. I’ll share my own experience in leveraging social media over the last nine years along with time-saving tips and techniques to help attendees elevate their social media engagement.
My second session deals with the tough decisions and many options business face when it comes to selecting the right social media tools. It’s one thing to learn how to use social media tools for personal use, but making specific decisions about which to use for business can be overwhelming. I’ll share practical guidance to help attendees effectively identify when to use which social media tools for their business.
Stephanie Geiger (SG): From my session, attendees should expect to hear how to best engage their employees on social media in five simple steps. My presentation, which will be highly interactive, will teach you how to create a social media policy, export your culture as well as your product and brand, leverage a social media repository, and maintain a consistent voice across various channels.
Why is the topic of social media so relevant to the audience at WPC, and what types of attendees won’t want to miss your sessions?
DRS: Social media offers the opportunity to not only drive your personal and professional brand, but more importantly, be able to help your business actually drive revenue. My sessions are for attendees who want to learn how to utilize social technologies for these complementary purposes.
SG: Social media is integrated into everything we do these days. Microsoft recognizes the importance of incorporating social into its technologies as many leverage social platforms for greater engagement with constituents. I look forward to connecting with small business and startup owners, marketers, and those looking to simply hone their tactics for social media at my session.
What can WPC attendees do now to maximize their use of social media at WPC?
DRS: Everyone should do three things ahead of WPC:
- Sign up on Twitter if you haven’t already.
- Follow @mspartner and hashtag #WPC15 for updates from Microsoft and event attendees
- Follow @meetdux for updates from me!
SG: The Microsoft community wants to hear from you! Be sure to post about all the excitement happening while at WPC – great sessions, “wow” moments, partner events, and more. Use #mspartner and #WPC15 in your posts, and follow @msPartner for real-time updates.
Outside of your sessions, what are you looking forward to most at WPC?
DRS: I’m excited about networking with fellow partners and Microsoft team members – and, of course, all the after-hours events!
SG: I look forward to interacting with other marketers for best practice sharing. It’s always fantastic to see what other tactics are being implemented to help expand a joint footprint with Microsoft.
Everyone has a favorite memory from Orlando, whether it’s from childhood or adulthood – what is yours, and why are you excited that WPC is in Orlando this year?
DRS: My favorite memory was witnessing the last space shuttle launch at the nearby Kennedy Space Center in Cape Canaveral. It was unforgettable, and I even had the opportunity to cover the event through a live “boatcast” stream.
SG: I’m a big Harry Potter fan, and took a trip down to Orlando when Harry Potter World opened up within the park. It was lots of fun, and like all things that Disney does, you feel transported to another place while you are there. Orlando always seems to have something new going on, so I’m looking forward to seeing what has popped up over the last couple of years.