1. Entire Agreement
Unless otherwise specified in writing by AvePoint, the Partner Program Resale Agreement (“PPRA”) and
Partner Program Terms govern your participation in the AvePoint partner program (“Program”)., including
marketing and incentive programs and other subprograms that are available to you When the AvePoint
Program Terms and Conditions are updated, they will replace any existing Partner Program Terms.
terms not defined in these Partner Program Terms shall have the meaning given to them in the PPRA.
You agree that if you participate in any sales or marketing initiative or program under the AvePoint
Program, or receive benefits from it, you are subject to the terms and conditions (if any) that AvePoint
forth for the initiative or program (“Subprogram Terms”). All initiatives or programs that offer
rebates, marketing development funds, or other financial benefits are subject to these Partner Program
to the business rules (if any) provided by AvePoint for the initiative or program.
3.1 Throughout your participation in the Program, you must:
3.1.1 maintain good credit standing with AvePoint and act in good faith relative to credit standing
with AvePoint distributors;
3.1.2 meet Program requirements,
3.1.3 maintain a current company profile in Partner Portal (as defined below), and provide relevant,
up-to-date contact details of your personnel;
3.1.4 manage permission and access to Partner Portal for your company personnel, ensuring each user
has proper access rights; including promptly deactivating access for reassigned or terminated
3.1.5 provide prompt, written notification to AvePoint of any changes that may affect your
participation in the Program;
3.1.6 designate an individual (“Partner Account Administrator”) to perform the tasks in subparts (c)
through (e) and to receive any notice that AvePoint is required to give under this Agreement. You
authorize AvePoint to publish and include your partner profile and company information to help the
public search for a AvePoint partner;
3.1.7 must have signed and agreed to the PPRA; and
3.1.8 accept all AvePoint Program compliance requirements.
3.2 Failure to comply with these program terms will be considered a breach of the PPRA. AvePoint reserves
the right to terminate the agreement for cause in accordance with the terms outlined in the PPRA.
Program Benefits & Incentives
4. Partner Status
4.1 The AvePoint Partner Program has two defined partner types:
4.1.1 Authorized Resellers (“Authorized Resellers”) are Resellers in the program who
have completed and been accepted into the AvePoint Partner Program. These organizations have been
authorized to purchase AvePoint solutions through Distribution; and
4.1.2 Invested Partners (“Invested Partners”) are Resellers who have also been
accepted into the Program. These Resellers can purchase from AvePoint directly or via Distribution.
4.2 AvePoint reserves the right to segment partners between these partner types at their convenience and
5. Deal Registration
5.1 If you are permitted to participate in the deal registration program, your registrations are subject
to the “Deal Registration Terms and Guidelines” located in Appendix I of this document.
6. Base List Discounts
6.1 Resellers are authorized to receive discounts on the list price of AvePoint’s Products (“List
Discounts”) when buying from Distribution or directly from AvePoint. Discounts from partners purchasing
directly with AvePoint will be provided based on the following guidelines:
6.1.1 List Discount - Resellers who have participated in the customer sales cycle and are reselling AvePoint’s solutions to the end customer will receive an 8% List Discount for Authorized Partners and 10% List Discount for Invested Partners.
6.1.2 Fulfillment Deal – List Discount - Resellers who are engaging with AvePoint to
assist with only the transactional fulfillment of a deal for an End-User will receive a 3%
6.2 Resellers may negotiate list discounts directly with their preferred Distributor.
7. Deal Registration Bonus Discount
7.1 Resellers who have submitted a deal registration and have had it accepted per the Deal Registration
Terms and Guidelines will receive an additional bonus discount.
7.2 Accepted Deal Registration – Bonus List Discount - Resellers who are buying directly
from AvePoint will receive an additional 12% Bonus Discount with an accepted Deal
7.3 Resellers who purchase via distribution may negotiate their discount with distribution. Distributors
will receive an additional bonus discount that they may share with the Reseller if there is an accepted
deal registration within the Partner Portal.
8. Referral Commissions
8.1 Resellers may refer business to AvePoint and not participate in the transactional order process. If
AvePoint can close the deal with the End-User in 12 months, the referring Reseller (“Recommender”) will
receive a up to a 10% Commission for the First-Year Product Value sold
to the End-User.
8.2 Payment of referral commissions will only be made:
8.2.1 if the End-User’s name and associated information as submitted via e-mail to AvePoint sales or
in the Partner Portal match AvePoint’s sales record in sufficient detail to establish that the
purchasing customer is the same customer that Recommender has provided, and the products purchased.
8.2.2 if AvePoint was notified regarding the sales opportunity by Recommender prior to the End-User
negotiating the purchase of the Product directly from AvePoint; and
8.2.3 if the sale to the End-User was within three hundred and sixty-five (365) days of Recommender’s
initial notification of AvePoint of the opportunity. Payments will be issued to the Recommender and
transferred to the address or bank account provided by the Recommender within thirty (30) days from
the date that AvePoint receives payment from the End-User
9. Quarterly Sales Incentives
AvePoint may, at its convenience, offer regional sales incentives. These incentives will have specific
terms and objectives to meet. Incentives may be in the form of additional product front-end discounts,
back-end rebates, promotional materials, gift cards, and the like.
10. Success Plan Rebates
For Invested Partners, a Success Plan may be drafted to identify specific goals and objectives for the
Resellers to meet. In some cases, AvePoint and Reseller may agree to a rebate program based on certain
performance or investment targets for the year the success plan is in effect. This shall be no more than
5% Rebate of certain qualifying sales processed during that year.
11. Marketing Development Funds (MDF)
AvePoint may at its sole discretion allow for Resellers to submit MDF proposals for funds to promote
activities involving marketing and selling AvePoint solutions. These funds must be requested and
approved within the Partner Portal.
12. Training Materials
AvePoint will provide training to Resellers via the Partner Portal. All training will be delivered
remotely. In-person training may be requested by Resellers. Reseller may assume costs associated with
any customized training sessions delivered in-person by AvePoint personnel when requested by Reseller
for Reseller employees.
13. Lead Management Tools
13.1 AvePoint may in its sole discretion provide you with lead management tools to access and manage
information regarding your leads (“Lead Management Tools”). The term “Partner
Lead Contact Data” shall mean any contact’s first and last name, e-mail address, and/or
phone number that (i) were not provided by AvePoint and (ii) you choose to record in the Lead Management
Tools. Partner Lead Contact Data will not be used by AvePoint for its direct sales or marketing efforts
except with your prior approval or except if such data is obtained by AvePoint independently from other
13.2 If you provide to AvePoint any Partner Lead Contact Data, you represent that you have obtained
permission for AvePoint in accordance with applicable laws to receive the Personal Information and to
use and disclose the Personal Information as set out above.
Appendix I – Deal Registration Terms and Guidelines
1. Deal Registration Criteria
1.1 In order to encourage Reseller to explore a new business opportunity for AvePoint, an opportunity is
eligible for Deal Registration if the Reseller and the Reseller’s opportunity meet all of the following
criteria as determined in AvePoint’ sole discretion and to the extent permitted by law:
1.1.1 The Reseller must accurately submit the deal for review via AvePoint’s deal registration tool.
Each deal registration must represent a single deal with a single End-User. Reseller may not combine
deals or End-User accounts for any purpose. Reseller must apply for a separate deal registration for
additional or different business opportunities.
1.1.2 Before registering a deal, the Reseller must substantiate (to AvePoint’s satisfaction) with
sufficient information pre-sales efforts related to such deal. Such as, but not limited to, criteria
based on the “B.A.N.T.” model – End-User Budget, Decision Authority, End-User Need, End-User
Timeline. Meeting with the End-User’s decision-makers, qualifying the deal, helping the End-User to
quantify the project budget with AvePoint or AvePoint products or services, or helping the End-User
to define the project requirements to include AvePoint or AvePoint products or services. Resellers
must include a description of such efforts in the Description for Products and BANT (Budget,
Authority, Need, Timing) field in the deal registration tool. In addition, Reseller must document
such efforts, including proof of date and time, to be provided to AvePoint on request.
1.1.3 The deal is not registered by another partner. However, in certain exceptional circumstances,
AvePoint may grant registrations to multiple Resellers for the same deal, if AvePoint determines it
is required by local laws.
1.1.4 The deal is not the subject of a Public Tender that has been published by a public sector or
government owned institution; provided, however, that before the Public Tender has been published,
the Reseller shall be eligible to register the deal. “Public Tender” means a request for proposal
(RFP), invitation for bid (IFB), indefinite delivery indefinite quantity (IDIQ), or similar public
sector tender process that is subject to public procurement laws or regulations.
1.1.5 The deal is not being pursued directly by AvePoint at the time the Reseller submits the deal
registration. In certain circumstances, despite AvePoint indicating a direct pursuit of the deal,
the Reseller may reach out to AvePoint (or AvePoint may reach out to the Reseller) to discuss
collaboration on the deal.
1.1.6 The deal is not being purchased via a Distributor’s Cloud Marketplace that automatically
provisions AvePoint solutions and licenses.
2. Deal Registration Process
2.1 Reseller must comply with all of the following to register a deal:
2.1.1 The deal must meet the criteria set out in Section 1.
2.1.2 The Reseller must be the first to submit the deal with complete and accurate deal information
unless otherwise approved by AvePoint as exceptions set out in Section 1.
2.1.3 AvePoint will notify the Reseller by e-mail that the deal registration is approved, and deal
has been registered (“Deal Registration”), or that the deal registration has been declined. AvePoint
will strive to notify Resellers of its decision within three business days but
deals for enterprise End-Users (where applicable in countries) may take longer due to additional
2.1.4 Distributors may register a deal only on behalf of Resellers participating in the AvePoint
Partner Program when they have obtained expressed permission from the reseller and the distributor
must abide by all Deal Registration requirements from section 1.
3. Deal Registration Term & Renewals
Unless a different period is specified in the Regional Specific Addendum, each Deal Registration will be
valid for one hundred and eighty (180) days beginning from the date of AvePoint’s
notification of the Deal Registration approval (“Registration Term”). In its sole discretion, AvePoint
may grant an extension or renewal of the Registration Term before the Deal Registration expires.
4. Deal Registration Benefits
4.1 Subject to Section 5 (Exceptions) and the AvePoint Channel Rules of Engagement, the following
benefits will apply to the extent permitted by applicable law:
4.1.1 If Reseller is granted a Deal Registration, AvePoint will not proactively engage in
direct-sales efforts for that deal specified in the Deal Registration.
4.1.2 If Distributor is granted a Deal Registration, AvePoint will not proactively engage the
reseller or End-User in direct-sales effort for that deal specified in the Deal Registration.
4.2 A Reseller or Distributor must be current in its payments to AvePoint for all associated purchase
orders during the Registration Term or the Reseller or Distributor may not obtain Deal Registration
4.3 If an Reseller submitted a deal registration request, or if Distributor submitted a deal registration
request on behalf of an Reseller, and if the deal registration request is approved, then only such
Reseller will be entitled to Deal Registration benefits for that opportunity.
5.1 Exceptions for AvePoint quotes and bids. Notwithstanding Section 4 (Deal Registration Benefits)
above, AvePoint may, at its discretion, quote or bid for a deal in any of the following scenarios:
5.1.1 The End-User requests that AvePoint quote or bid on the deal.
5.1.2 The End-User is a current “active” customer of AvePoint directly for the line of product(s)
included in the deal. An End-User account is considered “active” if product(s) were sold to the
end-user by AvePoint directly in the last twelve (12) months or End-User is a global segment or
international account with AvePoint directly.
5.1.3 The End-User has rejected the Reseller’s bid or quote.
5.1.4 The Reseller does not close the deal within the Registration Term, and no extension or renewal
of the Registration Term has been granted. A deal is considered “closed” when Reseller places a
purchase order for products and services specified in the Deal Registration and pays for the
5.1.5 The End-User requests a quote or bid for a fully integrated vertical market solution that
includes the products and services covered by the Reseller’s Deal Registration, but the Reseller is
unable to quote the full solution (software, services, etc.).
5.1.6 AvePoint is under a legal or contractual obligation to quote or bid on the deal, or if failure
to quote or bid on the deal could subject AvePoint to legal liability (as determined by AvePoint).
5.1.7 A Public Tender from a public sector entity or government owned institution is issued only to a
manufacturer (such as AvePoint), calls for submissions only from manufacturers (such as AvePoint),
and/or excludes the partner community from submitting a bid.
5.1.8 Any of the scenarios set forth in Section 5.2 (Deal Registration Exceptions) below.
5.2 Deal Registration Exceptions. Notwithstanding Section 4 (Deal Registration Benefits) above, AvePoint
may, at its discretion, deny, remove, rescind, suspend, or terminate any Deal Registration and/or
registration access in any of the following scenarios:
5.2.1 The Reseller is not actively working the deal or has been inattentive to the End-User’s needs
(for example, by failing to respond to the End-User’s or AvePoint’s communications).
5.2.2 The Reseller introduces, positions, or quotes a competitor's product or service for the
5.2.3 The Reseller is not able to fulfill the deal or provide support for the End-User (for example,
by failing to have sufficient credit available for the deal, if the End-User refuses to work with
the Reseller, or, with respect to government deals, if the Reseller doesn’t possess the required
5.2.4 The End-User chooses to fulfill its bid requirements under a contract vehicle which is not held
by the Reseller, or in a manner that prevents the Reseller from being able to fulfill such
5.2.5 The Reseller’s account has been placed on hold by AvePoint or the Reseller has been late in
5.2.6 It is determined that a deal is already registered to another Reseller unless multiple Deal
Registration is permitted as described in Section 1(c) above or approved by AvePoint.
5.2.7 The Reseller (i) is in breach of the PPRA, (ii) has engaged in any activity that impairs the
integrity of the AvePoint Partner Program as determined by AvePoint, (iii) has submitted information
that is inaccurate, incomplete, misleading, or fraudulent, or (iv) has engaged in conduct that
causes damages, embarrassment, or adverse publicity to AvePoint.
5.2.8 For any other reason as AvePoint shall determine in its sole discretion.
5.3 Section 4 (Deal Registration Benefits) above does not preclude the direct sales efforts of AvePoint
in the circulation of marketing and other promotional materials as a part of marketing campaigns the
End-User has signed up for or has not opted out of.
5.4 With regard to Deal Registrations by Distributors, this Section 5 is to be interpreted as follows:
“Reseller” may refer either to the Distributor or the reseller identified in the Deal Registration and
“End-User” may refer either to the End-User or reseller identified in the registration. By way of
illustration, under Section 5.1(a), AvePoint may bid or provide a quote on a registered deal if the
End-User or reseller seeks to purchase from AvePoint directly and requests AvePoint to bid or provide a
5.5 Section 5.1 (Exceptions for AvePoint quotes and bids) is not applicable in regions where AvePoint has
no direct presence.
5.6 If a Reseller
5.6.1 orders significantly more units than those detailed in the relevant Deal Registration,
5.6.2 utilizes deal specific pricing to order units for resale to End-Users who were not part of the
Deal Registration or not eligible for the deal-specific pricing and/or
5.6.3 Reseller persistently quotes a competitor's product or service for the registered opportunity,
then AvePoint reserves the right to (as soon as this becomes apparent to AvePoint) charge the
Reseller the standard list price applicable at the time of the Reseller’s purchase order and the
Reseller shall pay the difference between the original invoiced price and the standard list price.
AvePoint also reserves the right to demote the Reseller from its current tier/status within the
AvePoint Partner Program.
Reseller’s and Distributor’s remedy for claims arising under this deal registration program as described
in this Appendix I (“Deal Registration Program”), respectively, shall be limited to the amount invoiced
by AvePoint for the corresponding deal. AvePoint requires Reseller and Distributor to operate with
integrity and honesty and in compliance with these Deal Registration Terms and Guidelines, applicable
laws, PPRA, and the AvePoint Channel Rules of Engagement. If Reseller or Distributor failed to meet the
foregoing requirement or if Reseller’s membership in the AvePoint Partner Program has been suspended or
terminated for any reason, then the Reseller or Distributor shall not be entitled to any remedy and
AvePoint may in its sole discretion remove the Reseller from this Deal Registration Program. In the case
of a Deal Registration by a Distributor, the associated reseller is not entitled to any remedy if the
reseller is not a member of the AvePoint Partner Program.
Resellers or Distributor must submit any disputes, whether with AvePoint or another Reseller or
Distributor, arising from or related to the Deal Registration Program via the case management available
on the Partner Portal (www.AvePoint.com/partner, Support section, Deal Registration), including a
written description of all issues, prior to commencing any formal legal dispute under their applicable
partner agreement with AvePoint.