Skip to Main Content

Director of Content and Communications

Arlington, Virginia

The Company:

AvePoint is the Microsoft Cloud expert. Over 15,000 companies and 5 million cloud users trust AvePoint to accelerate the migration, management, and protection of their Office 365 and SharePoint data. AvePoint’s integrated cloud, hybrid, and on-premises software solutions are enhanced by 24/7 support and award-winning services. Organizations across six continents and all industries rely on AvePoint to ease transition to the Microsoft Cloud, increase IT administrator productivity, and satisfy governance and compliance objectives.

A three-time Microsoft Partner of the Year, AvePoint has been named to the Inc. 500|5000 six times and the Deloitte Technology Fast 500™ five times. AvePoint is a Microsoft Global ISV Partner, a Microsoft Gold Partner in Application Development, Cloud Platform, Cloud Productivity, and Collaboration and Content, and a US Government GSA provider via strategic partnerships. Founded in 2001, AvePoint is privately held and headquartered in Jersey City, NJ.

Overview

We are seeking a senior level marketing professional to oversee a team that is responsible for the strategy and execution of thought leadership content, integrated marketing campaigns, as well as external and internal communications.

What will you be doing?

As the Director of Content and Communications, you will be a leader within the global marketing team and will build a unified brand experience across all content, ensuring there is a single “voice” that represents AvePoint’s brand and identity.

Reporting to the Chief Marketing Officer, the Director of Content and Communications will lead a team of creatives, public relations, and communications experts, as well as own all branding touchpoints. You will craft and maintain the company brand, including messaging, tone, and public and analyst relations.

Goals include: creating high-traffic blog content, lead-converting resources, and shareable creative projects; driving awareness and influencing public opinion through PR and influencer relations; attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations.

Your responsibilities will include:

Content:

  • Responsible for all content marketing and brand awareness initiatives, as well as creation of demand generation based content to drive traffic, engagement, and leads
  • Collaborating across the organization to deliver an effective content marketing strategy and editorial plan to meet the business objectives, as well as measuring results of content initiatives and developing reports to show value back to the business
  • Overseeing strategy for AvePoint’s social media channels – including LinkedIn, Twitter, Facebook, YouTube, and Instagram, and driving engagement through informative, educational content as well as monitoring for company mentions and responding to inquiries
  • Supporting marketing stakeholders, including digital marketing, demand generation, sales enablement, and partner channels/verticals.

Communications:

  • Responsible for building relationships with the press, analysts, social media influencers, partners, and customers
  • Developing and executing comprehensive communication plans, including media relations, analyst relations, social media, content, and internal communications for major company initiatives, including product launches and major industry events
  • Editing all public-facing content, including product collateral, web text, blog posts, and email blasts, to maintain clarity and consistency with core company messaging, and proper grammar
  • Working with cross-functional teams, such as sales and customer success – turning customer stories into sales enablement materials, including case studies, references, and social media content – as well as Human Resources and Operations teams – maintaining a positive company culture and strengthening employer brand

OK, I’m interested… is this the job for me?

We are looking for someone with a brand publisher mindset, as you will oversee the content our audience is looking for and optimize the path to conversion.

Other qualities you’ll need to be a fit for this role include:

  • Bachelor’s degree in Marketing or related field
  • Proven and visible marketing veteran, with 5+ years of experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.), and/or public relations and media outreach experts
  • Leadership experience with excellent communication skills, both written and verbal
  • Highly analytical
  • Excellent ability to collaborate cross functionally
  • Manage agencies and vendor relationships
  • Ability to act and thrive in a fast-paced environment

AvePoint is an Equal Opportunity / Affirmative Action Employer

Accommodation requests for employment opportunities can be made by emailing accessibility.careers@avepoint.com

See More Marketing

See All Departments